Keywordanalyse

Die Daten zeigen, dass der Mitbewerber eine sehr starke organische Webpräsenz hat. Amazon.com als eines der größten Unternehmen und Suchmaschinen der Welt kann neben markenrelevanten Begriffen, auch bei zahlreichen kommerziellen Keywords mit hohem Suchvolumen ranken, was sich in dem Traffic widerspiegelt. Eine direkte Konkurrenz wäre hier kontraproduktiv; stattdessen sollte man auf Nischen konzentrieren, die vom Mitbewerber nicht abgedeckt werden.

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Analyse

Obwohl Amazon eine sehr starke Webpräsenz hat, zeigt sich, dass einige Onlineshops in Deutschland besser für das Keyword \"online kaufen\" performen. Der Markt ist zwar für dieses Keyword stark umkämpft, könnte aber durch eine Anpassung und Fokus auf Longtail Keywords spezifischere Keywords) leichter in den Top 10 ranken

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HTML Placeholder

Amazon.com kann sehr gute Ergebnisse nicht nur mit kommerziellen Keywords erreichen, sondern ebenfalls mit informativen Begriffen. Diese Strategie sollte ebenfalls in die eigene SEO-Strategie mit einbezogen werden

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